Water, water everywhere...

While it's no revelation that certain bottled water companies are using tap water in their bottles, an article I found today puts it into such plain language that you truly feel stupid for spending money on the stuff.

What's more, bottled water is an example of price gouging at its most outrageous. More than one-quarter of the bottled water consumed by Canadians is nothing more than filtered tap water. Two of the top-selling brands in Canada are Dasani, which is owned by Coca-Cola, and Aquafina, which is owned by its beverage rival PepsiCo.

As Pepsi was forced to admit last year, both brands take the water they bottle directly from municipal water systems; Dasani uses water from Calgary and Brampton taps while Aquafina uses tap water from Vancouver and Mississauga.

Shocking, isn't it? These companies are taking our tap water, which on average in Canada costs us less than one-tenth of a cent per litre, filtering it, although it is already perfectly clean, and selling it back to us at a markup that can be several thousand times its original price.

You can read the full article here